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Online Gaming

Subscription Commerce for Online Gaming

Single and multiplayer games are a global phenomenon with hundreds of millions of gamers enjoying them every year. The vast majority never think about what it takes to bring a game to market, much less the multiple platforms it has to run on. Those building the games do, however. Developers want to focus on developing cool games, not on the payment process. But automating the subscription lifecycle from signup through provisioning, payment, access suspension, and cancellation are all key in reaching the largest possible audience.

Some of the issues faced by leading gaming companies when it comes to their monetization infrastructure today include

  • Time to market
  • Global payment challenges
  • Accommodating growth
  • Supporting freemium and in-app purchases

Case Study: Exit Games

Founded in 2003, Exit Games offers a network engine for multiplayer games and massively multiplayer online games (MMOGs) on various technological platforms, including mobile, PC and consoles. The company has offices in Hamburg, Germany, and Portland, Oregon, and sells its gaming technology online to global game developers. Exit Games’ products, Photon Cloud and Photon Server, are used for cross-platform real-time multiplayer game development by more than 41,000 developers ranging from the small independents to AAA studios.

When it came to billing for the Photon Cloud service, Exit Games had a number of core requirements. The solution had to completely automate the subscription lifecycle from signup through provisioning, payment, dunning, access suspension, and cancellation, and ithad to support multiple subscriptions per customer and link those subscriptions to information kept on Exit Games servers. Exit Games also wanted to offer multiple pricing tiers and make it easy for a customer to experience the power of the Photon Cloud at any stage of its development.

Exit Games turned to Accumulus to implement an automated, flexible, and customized recurring billing solution. The solution integrates recurring billing and manages all the complexities of the subscription lifecycle. The Accumulus auto-provisioning capability allows Exit Games to automatically activate access to the Photon Cloud for new customers, and de-activate it for customers who drop off, and reporting shows how customers are shifting their subscriptions on a monthly basis, enabling Exit Games to optimize their pricing structures.

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We needed a highly flexible provider that could match our aggressive time to market. None of the other vendors we considered had the ability to handle multiple subscriptions per customer — except for Accumulus.

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