Subscription Commerce for Online Gaming
Single and multiplayer games are a global phenomenon with hundreds of millions of gamers enjoying them every year. The vast majority never think about what it takes to bring a game to market, much less the multiple platforms it has to run on. Those building the games do, however. Developers want to focus on developing cool games, not on the payment process. But automating the subscription lifecycle from signup through provisioning, payment, access suspension, and cancellation are all key in reaching the largest possible audience.
Some of the issues faced by leading gaming companies when it comes to their monetization infrastructure today include
- Time to market
- Global payment challenges
- Accommodating growth
- Supporting freemium and in-app purchases