Subscription Commerce for Digital Content
Leading digital content providers are continuing to experiment with what is paid content versus advertising supported or free content. The boundaries are shifting and new hybrid models are evolving. Figuring out the right mix depends on the particulars of the business and takes into consideration the customer, the content, and the competition. For digital content providers, having a monetization strategy and platform that is flexible and agile to evolve with the business is key in today’s digital content landscape.
At the top of the list for a monetization infrastructure are an ability to
- Evolve and optimize pricing models
- Support trials and hybrid pricing models
- Support integrated content access management